THE WEATHER CHANNEL

No surprises

The Weather Channel ensures you'll never be caught off guard by what's coming.

Hideout Hubs

The hideout hubs are convenient pop-up stores located in big cities with heavy foot traffic. In winter months, the hub is heated, offers warm drinks and sells products needed in the cold. In summer months, the hub is air conditioned, offers cold drinks and sells products needed in the heat.

OOH

Located ahead of the hubs and encourage pedestrians to visit.

Mini Hubs
The motion-activated mini hub serves as a brief escape from rain.
Rain-Activated
Summer Hub Merch
glasses_1.jpg
Bottle-Mockup.jpg
Winter Hub Merch
Beanie.jpg
gloves mockup.jpg
Art Directors: Sabrina Cavanagh & Patrick Martin