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DURED
by Durex
Sex that makes sense
Sex ed has been weird and uncomfortable since the dawn of time. That's why Durex, the condom kings themselves, have given sexual education a much-needed makeover.
OOH
Microsite
The website features a digestible curriculum and offers direct communication between curious students and the Dured sexperts.
Curriculum Content
Social
Using the hashtag #JustTheTip the Dured Instagram account provides additional information and answers students' sex-related questions.
Art Director: Michael Simon
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