DURED

by Durex

Sex that makes sense

Sex ed has been weird and uncomfortable since the dawn of time. That's why Durex, the condom kings themselves, have given sexual education a much-needed makeover.

OOH

Microsite

The website features a digestible curriculum and offers direct communication between curious students and the Dured sexperts.

Curriculum Content

Social

Using the hashtag #JustTheTip the Dured Instagram account provides additional information and answers students' sex-related questions.

Art Director: Michael Simon